diff --git a/graphics/gimp-app/Makefile b/graphics/gimp-app/Makefile
index 3a7f9b3fe162..cac02af5ad60 100644
--- a/graphics/gimp-app/Makefile
+++ b/graphics/gimp-app/Makefile
@@ -96,7 +96,7 @@ CONFIGURE_ARGS+=	--without-libjpeg
 PLIST_SUB+=		JPEG="@comment "
 .else
 LIB_DEPENDS+=		jpeg.9:${PORTSDIR}/graphics/jpeg
-PLIST_SUB+=		JPEG:=""
+PLIST_SUB+=		JPEG=""
 .endif
 
 .if defined(WITHOUT_TIFF)
diff --git a/graphics/gimp/Makefile b/graphics/gimp/Makefile
index 3a7f9b3fe162..cac02af5ad60 100644
--- a/graphics/gimp/Makefile
+++ b/graphics/gimp/Makefile
@@ -96,7 +96,7 @@ CONFIGURE_ARGS+=	--without-libjpeg
 PLIST_SUB+=		JPEG="@comment "
 .else
 LIB_DEPENDS+=		jpeg.9:${PORTSDIR}/graphics/jpeg
-PLIST_SUB+=		JPEG:=""
+PLIST_SUB+=		JPEG=""
 .endif
 
 .if defined(WITHOUT_TIFF)
diff --git a/graphics/gimpshop/Makefile b/graphics/gimpshop/Makefile
index 3a7f9b3fe162..cac02af5ad60 100644
--- a/graphics/gimpshop/Makefile
+++ b/graphics/gimpshop/Makefile
@@ -96,7 +96,7 @@ CONFIGURE_ARGS+=	--without-libjpeg
 PLIST_SUB+=		JPEG="@comment "
 .else
 LIB_DEPENDS+=		jpeg.9:${PORTSDIR}/graphics/jpeg
-PLIST_SUB+=		JPEG:=""
+PLIST_SUB+=		JPEG=""
 .endif
 
 .if defined(WITHOUT_TIFF)