diff --git a/src/blog_post/heading.rs b/src/blog_post/heading.rs
index d889bf2..109c65a 100644
--- a/src/blog_post/heading.rs
+++ b/src/blog_post/heading.rs
@@ -9,6 +9,11 @@ pub(crate) struct Heading {
 
 impl Heading {
     pub(crate) fn new(heading: &organic::types::Heading<'_>) -> Result<Heading, CustomError> {
-        Ok(Heading { title: Vec::new() })
+        let title = heading
+            .title
+            .iter()
+            .map(Object::new)
+            .collect::<Result<Vec<_>, _>>()?;
+        Ok(Heading { title })
     }
 }
diff --git a/src/blog_post/mod.rs b/src/blog_post/mod.rs
index fde7fc4..b8ff674 100644
--- a/src/blog_post/mod.rs
+++ b/src/blog_post/mod.rs
@@ -5,7 +5,9 @@ mod element;
 mod heading;
 mod object;
 mod page;
+mod plain_text;
 mod section;
+mod util;
 pub(crate) use convert::convert_blog_post_page_to_render_context;
 pub(crate) use definition::BlogPost;
 pub(crate) use document_element::DocumentElement;
diff --git a/src/blog_post/object.rs b/src/blog_post/object.rs
index d28ee34..b758ac3 100644
--- a/src/blog_post/object.rs
+++ b/src/blog_post/object.rs
@@ -1,2 +1,44 @@
+use crate::error::CustomError;
+
+use super::plain_text::PlainText;
+
 #[derive(Debug)]
-pub(crate) enum Object {}
+pub(crate) enum Object {
+    PlainText(PlainText),
+}
+
+impl Object {
+    pub(crate) fn new(obj: &organic::types::Object<'_>) -> Result<Object, CustomError> {
+        match obj {
+            organic::types::Object::Bold(_) => todo!(),
+            organic::types::Object::Italic(_) => todo!(),
+            organic::types::Object::Underline(_) => todo!(),
+            organic::types::Object::StrikeThrough(_) => todo!(),
+            organic::types::Object::Code(_) => todo!(),
+            organic::types::Object::Verbatim(_) => todo!(),
+            organic::types::Object::PlainText(plain_text) => {
+                Ok(Object::PlainText(PlainText::new(plain_text)?))
+            }
+            organic::types::Object::RegularLink(_) => todo!(),
+            organic::types::Object::RadioLink(_) => todo!(),
+            organic::types::Object::RadioTarget(_) => todo!(),
+            organic::types::Object::PlainLink(_) => todo!(),
+            organic::types::Object::AngleLink(_) => todo!(),
+            organic::types::Object::OrgMacro(_) => todo!(),
+            organic::types::Object::Entity(_) => todo!(),
+            organic::types::Object::LatexFragment(_) => todo!(),
+            organic::types::Object::ExportSnippet(_) => todo!(),
+            organic::types::Object::FootnoteReference(_) => todo!(),
+            organic::types::Object::Citation(_) => todo!(),
+            organic::types::Object::CitationReference(_) => todo!(),
+            organic::types::Object::InlineBabelCall(_) => todo!(),
+            organic::types::Object::InlineSourceBlock(_) => todo!(),
+            organic::types::Object::LineBreak(_) => todo!(),
+            organic::types::Object::Target(_) => todo!(),
+            organic::types::Object::StatisticsCookie(_) => todo!(),
+            organic::types::Object::Subscript(_) => todo!(),
+            organic::types::Object::Superscript(_) => todo!(),
+            organic::types::Object::Timestamp(_) => todo!(),
+        }
+    }
+}
diff --git a/src/blog_post/plain_text.rs b/src/blog_post/plain_text.rs
new file mode 100644
index 0000000..e62191f
--- /dev/null
+++ b/src/blog_post/plain_text.rs
@@ -0,0 +1,17 @@
+use crate::blog_post::util::coalesce_whitespace;
+use crate::error::CustomError;
+
+#[derive(Debug)]
+pub(crate) struct PlainText {
+    source: String,
+}
+
+impl PlainText {
+    pub(crate) fn new(
+        plain_text: &organic::types::PlainText<'_>,
+    ) -> Result<PlainText, CustomError> {
+        Ok(PlainText {
+            source: coalesce_whitespace(plain_text.source).into_owned(),
+        })
+    }
+}
diff --git a/src/blog_post/util.rs b/src/blog_post/util.rs
new file mode 100644
index 0000000..b482b98
--- /dev/null
+++ b/src/blog_post/util.rs
@@ -0,0 +1,48 @@
+use std::borrow::Cow;
+
+/// Removes all whitespace from a string.
+///
+/// Example: "foo bar" => "foobar" and "foo \n bar" => "foobar".
+#[allow(dead_code)]
+pub(crate) fn coalesce_whitespace(input: &str) -> Cow<'_, str> {
+    let mut state = CoalesceWhitespace::Normal;
+    for (offset, c) in input.char_indices() {
+        match (&mut state, c) {
+            (CoalesceWhitespace::Normal, ' ' | '\t' | '\r' | '\n') => {
+                let mut ret = String::with_capacity(input.len());
+                ret.push_str(&input[..offset]);
+                ret.push(' ');
+                state = CoalesceWhitespace::HasWhitespace {
+                    in_whitespace: true,
+                    ret,
+                };
+            }
+            (CoalesceWhitespace::Normal, _) => {}
+            (
+                CoalesceWhitespace::HasWhitespace { in_whitespace, ret },
+                ' ' | '\t' | '\r' | '\n',
+            ) => {
+                if !*in_whitespace {
+                    *in_whitespace = true;
+                    ret.push(' ');
+                }
+            }
+            (CoalesceWhitespace::HasWhitespace { in_whitespace, ret }, _) => {
+                *in_whitespace = false;
+                ret.push(c);
+            }
+        }
+    }
+    match state {
+        CoalesceWhitespace::Normal => Cow::Borrowed(input),
+        CoalesceWhitespace::HasWhitespace {
+            in_whitespace: _,
+            ret,
+        } => Cow::Owned(ret),
+    }
+}
+
+enum CoalesceWhitespace {
+    Normal,
+    HasWhitespace { in_whitespace: bool, ret: String },
+}